Mel Gibson’s ‘Get The Gringo’ Skips Theaters & Goes Straight To DirecTV

Mel Gibson’s latest action extravaganza Get The Gringo is set to bypass theatres altogether and arrive on DirecTV on May 1st. The film will cost $10.99 per viewing during this exclusive period, and then later in the year it will hit other outlets on Blu-ray, VOD, and digital download.

The deal, with 20th Century Fox, is something of a coup for Gibson’s company Icon Productions and it could mean that Gibson earns another fortune from a film which he has not only financed, but also released through a unique distribution angle.This radical release strategy follows a few years of personal problems for Gibson and the release of The Beaver, a black-comedy directed by Jodie Foster, which grossed less than $1 million at the US box office, and a little over $6 million worldwide. Some ...

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