Special advanced screenings of footage from The Amazing Spider-Man will be held in select big cities around the globe tomorrow (from writing this), as Sony initiates the second wind of marketing for its 3D rebooting of the iconic arachnid-powered superhero movie series. A full-length trailer for the film is expected to make its way online shortly thereafter, possibly even that same day.

Today (via the official Amazing Spider-Man website) we have a pair of new character profiles and two wallpaper versions of previous-unveiled images featuring a partially-costumed Peter Parker (Andrew Garfield) and Gwen Stacy (Emma Stone) in high-school mode – along with excerpts from an interview with director Marc Webb, talking about the film’s darker plot elements, humor, and Garfield’s interpretation of the eponymous character.

Seeing how there will be several plot elements shared between The Amazing Spider-Man and director Sam Raimi’s first Spider-Man flick, Sony’s promotional campaign angle ...

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