The Mummy may not be the franchise starter Universal is hoping for, as new tracking puts the film in range for a middling debut of about $40 million. Ever since Marvel Studios introduced the concept of a shared cinematic universe, the idea has taken the world of blockbuster filmmaking by storm. Unfortunately for most studios, they’ve failed to mirror Marvel’s success by focusing too much on the franchise and not enough on the individual movies. While Star Wars, the DCEU, and even the burgeoning MonsterVerse from Legendary have all managed varying degrees of success, a number of others have failed to even launch.

Among those universes struggling to emerge is ...

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