Tom Holland in Spider-Man: Homecoming

A new VR experience from Sony Pictures and CreateVR gives users the chance to “become” Spider-Man. Sony is in its final push to promote Spider-Man: Homecoming, starring Tom Holland as Peter Parker/Spider-Man in the web-slinger’s solo debut in the Marvel Cinematic Universe. The promotion of the movie has gone beyond the standard trailers, TV spots, and toys, venturing into more high-tech territory with products like the new interactive Spider-Man figure and the Homecoming arcade game at Dave & Buster’s.

Spider-Man: Homecoming is on track for a huge $100 million opening to continue what’s been a strong summer season for comic book movies so far. Much of the promotion surrounding the movie has centered on Spidey’s new high-tech suit designed by Tony Stark (Robert Downey Jr.) and his company Stark Industries. The suit shows up again in a unique new product previewed by Sony Pictures ...

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