Oscar winner Julianne Moore steps into the role of the villain in the upcoming “Kingsman: The Golden Circle” and once again, like Samuel L. Jackson in “Kingsman: The Secret Service,” it’s a successful but insane American big business CEO.

Speaking about the new take with both EW and Empire, the film’s director Matthew Vaughn describes Moore’s Poppy character as “Martha Stewart on crack… a kooky, sweet, Stepford Wives-style villain that, at the same time, is lethal and crazy and intelligent”.

Her aim is to bring back “her beloved Americana” and to that end, this ruthless entrepreneur operates from a re-created kitschy 1950s Main Street in the deep jungle. Her trade: “She’s taken over the global drug business and wants to be on the Forbes list” and seeks to legalise drugs worldwide:

“The best villains have plotlines which would actually seem like half-decent ideas if they weren’t so crazy. They have a plan to completely f— up the world but their motives are not totally ridiculous.

She has a speech where she goes, ‘sugar is 10 times more addictive than cocaine. It causes more death and misery in America. Yet one is legal. Peddle that s— and you’re in the Forbes 500. Peddle coke and you’re in jail. What the f—!’ So the points she’s making are not insane…her solutions definitely are.”

The title of the film alludes to the Golden Triangle, but Vaughn revealed that even after several test screenings – not a single audience member had ever heard of the infamous opium-poppy producing region in Asia: “When we tested the movie with an audience, everybody was like, ‘What’s the Golden Triangle?’ I was like, ‘For f–ks sake.’ No one had heard of it in three test screenings.”

Taron Egerton, Mark Strong, Colin Firth, Channing Tatum, Halle Berry, Jeff Bridges, Michael Gambon, Pedro Pascal and Elton John co-star in the new film which opens September 22nd.

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