The key to good storytelling is posing intriguing questions that your audience simply needs answered, and then withholding those answers until the opportune moment for revelation.

When it comes to film making, this moment can be later in the same scene (e.g. the box’s contents in Se7en), much later in the film itself (e.g. the meaning of “Rosebud” in Citizen Kane), or, well, never (e.g. Pulp Fiction-– what’s in the briefcase, Quentin!?).

Major movie franchises with multiple films have the added benefit of posing questions not to be answered until a later entry. The Fast and the Furious, for example, killed off Letty ...

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