Georgie from IT warns against talking or texting during movies, in a new PSA for Alamo Drafthouse. At this point – just four short days after the film debuted in theaters – it’s safe to say that IT has quickly become a full-on cultural phenomenon. The Stephen King adaptation absolutely crushed the competition at the domestic box office, outperforming all advance expectations with a $123 million opening weekend. When international sales are added in, that total climbs to a whopping $179 million worldwide opening.

It wasn’t just audiences that dug IT either, as critics loved the film too. IT currently sits at an impressive 87% fresh rating on Rotten Tomatoes, which likely helped convince some moviegoers that were on the fence to shell out the money and go see IT in theaters. Perhaps most importantly, King himself also loves Andy Muschetti’s adaptation ...

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