IT 2017 Pennywise Balloon Image

The big screen adaptation of Stephen King’s IT is primed to make more than $40 million domestically Friday, enough in one day to surpass the biggest opening weekend ever for a September horror movie. Appropriately 27 years after the TV miniseries IT forever planted Tim Curry’s Pennywise the Dancing Clown in viewers’ nightmares, the ghoulish clown began to creep back into people’s psyches in the form of Bill Skarsgard when the first IT trailer dropped back in March – in the process, setting a record for the most online trailer views ever in a single day, with 197 million view racked up total.

Since then, the hype for the new IT has been building to ...

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