After a dismal Summer for Hollywood, wherein audience attendance dropped, box office revenue hit a new low and multiplex chains suffered painful hits to their stock price, the film industry is betting big on the Fall season. While there were obvious glimmers of success over the Summer, from the record breaking heights of Wonder Woman to indie hits like Baby Driver, they did little to cushion the blow of a massive 35% drop in August numbers compared to the same time last year. The final weekend of August alone managed to incur the worst box office weekend of the past 16 years. The blame has been pushed around – from competition with TV ...

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