Hasbro is making big strides to advance their very own film company division by hiring veteran film producer Greg Mooradian to oversee the young venture. The prominent toy company will take advantage of its many well-established brands – Mr. Potato Head, Monopoly, and My Little Pony – as it makes this significant industry crossover.

Rumor has it that the massive toy maker group has long been looking to make its grand entrance in the business of movie making. Hasbro has apparently been relentless in raising money to fund their newest endeavor.  With a supposedly nine-figure target budget to sufficiently get the division fully up and running, Hasbro aspires to be a high roller in the industry ...

Click to continue reading Hasbro Launches In-House Film Division Allspark Pictures