Along with directing and editing The Last Jedi, Rian Johnson had specific requirements for what was allowed to be shown in marketing for the new movie. Thanks to new details about the film and the promise of a full trailer, The Last Jedi nearly topped last week in social media buzz. With last night’s release of the new trailer, however, it’s likely all anyone will be talking about for quite some time.

While the first teaser and a handful of images from the film have clued fans into what they can expect when The Last Jedi arrives this December, the marketing has been very scarce so far. Part of ...

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