Star Wars Last Jedi Poster

Lucasfilm has officially revealed a new theatrical poster for Star Wars: The Last Jedi ahead of the impending trailer that’s on its way. Ever since being acquired by Disney in 2012, marketing campaigns steeped in secrecy have been a hallmark of the studio. Star Wars is one of the few properties in Hollywood that can get away with such advertising strategies, as it has a passionate, large following that will line up to see any film set in the galaxy far, far away. It’s nice that Lucasfilm recognized this early on and kept plot details under lock and key during promotion on The Force Awakens and Rogue One.

The Last Jedi has followed suit, ...

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