10 Incredible MCU Casting Choices (And 10 That Were TERRIBLE)

Considering Marvel’s billion dollar movie franchise, it’s hard to believe they filed bankruptcy in 1996. And even after bankruptcy, low profit margins left the company on uncertain ground with few prospects and fewer successful ventures.

One small success came from selling character licensing to studios. After Howard the Duck’s failure and mediocre results from Marvel Films, executives were happy to sell character licensing for “quick cash.” Then to their surprise, Blade changed the game in 1998 grossing 70 million, of which Marvel only saw $25,000. Spider-Man grossed 400 million in 2001 and the X-Men relaunch made bank with Marvel only seeing chump change. All of ...

Click to continue reading 10 Incredible MCU Casting Choices (And 10 That Were TERRIBLE)

10 Incredible MCU Casting Choices (And 10 That Were TERRIBLE)

Considering Marvel’s billion dollar movie franchise, it’s hard to believe they filed bankruptcy in 1996. And even after bankruptcy, low profit margins left the company on uncertain ground with few prospects and fewer successful ventures.

One small success came from selling character licensing to studios. After Howard the Duck’s failure and mediocre results from Marvel Films, executives were happy to sell character licensing for “quick cash.” Then to their surprise, Blade changed the game in 1998 grossing 70 million, of which Marvel only saw $25,000. Spider-Man grossed 400 million in 2001 and the X-Men relaunch made bank with Marvel only seeing chump change. All of ...

Click to continue reading 10 Incredible MCU Casting Choices (And 10 That Were TERRIBLE)

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