Avengers: Infinity War’s social media buzz last week was boosted by the release of the film’s first trailer. This helped the movie top the rankings with nearly 500,000 new conversations. Marvel Studios dropped the much-awaited trailer on on Nov. 29 during ABC’s Good Morning America, shortly after, the clip was made available online, furthering its reach beyond those who were able to catch it on live TV.

The trailer has been a long time coming. Since Marvel debuted an event-exclusive sizzle reel of the movie back in summer at D23 Expo and San Diego Comic-Con, there was a very passionate campaign urging for the ...

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