The cast of Black Panther do some unusual marketing for the film by trying their hand at a fear box. Marvel didn’t always have the Black Panther rights, as he was one of many characters they sold off and had to buy back after declaring bankruptcy in the mid-1990s. The company’s prospects have since turned around in a huge way, and a solo movie starring T’Challa is now a reality and starting its international rollout, ahead of its domestic release.

Black Panther hits U.S. theaters nationwide on Thursday (with evening previews), but critics are already raving about the film. Those lucky enough to have seen the movie early are gushing over its blend of political/social commentary and sheer entertainment value. All told, it’s no wonder Black Panther is tracking for a massive opening stateside, with estimates continuing to rise. In the meantime, the Black Panther cast members are doing their usual ...

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