Advanced ticket sales for Solo: A Star Wars Story are among the highest of 2018 so far, outpacing the mighty juggernaut Black Panther. There was a point in time when many were convinced the spinoff would be Lucasfilm’s first proper bomb (or, at the very least, disappointment) in their Disney era. On top of perceived apathy about the premise of a young Han Solo origin story, the infamous production difficulties raised several red flags about its potential quality. But it’s best to not tell Han the odds. Solo is shaping up to be one of the summer’s biggest hits.

Thanks in part to a steadily improving marketing campaign that’s ...

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