Archive for April 22, 2020
The smoking new Netflix reality series Too Hot To Handle features eye sizzling contestants competing against their own wills to abstain from sex. One of these personalities is bombshell Francesca Farago who is an Instagram model with over 750,000 followers. On the show Francesca receives a lot of attention from the male contestants. She musters romantic flings with Harry, Kels, and Kori in the short 25 days of filming the show. As the self-proclaimed best-looking person she naturally fits the role of the series villain.
Whether it be the fact that she had the most sexual infractions on the show. Or that in one of those interactions, she did it intentionally to punish the group. Or maybe it's the fact that she chose to go on a date with bad boy Kori Sampson; despite being in a romance with Harry Jowsey and Kori being the love interest of Chloe Veitch. She certainly was a polarizing figure.
When Francesca first arrived on the scene she recorded her introductory video in which the audience learns she is a 26-year-old from British Columbia. Her video features insightful quotes such as
“I think my personality is my best asset, but the eyes go to the boobs. But, like, my face isn’t too bad, I don’t think. So.”
But most importantly in her video viewers learn that Francesca has made a career out of being an Instagram model. In fact, her Instagram is so popular after watching the show fans were able to scour her social media to see what plastic surgery she's had done. But that's not all. Many people question how exactly Francesca can make a living off of Instagram? The following article aims to address those questions.
Statistics from Instagram Masterclass website Elise Darma reveal exactly how much money Instagram models like Francesca can make:
"How much Instagram influencers make all depends on two important factors:
- The size of the following
- The engagement rate
It’s no secret that the larger your following, the higher your rates, but what exactly are top tier influencers charging? According to the Financial Times, if you have an audience of 100,000 followers, you can charge brands $2,700 USD per post. Influencers with four to 20 million followers typically make a cool $6,000 to $17,500 USD every time they upload a sponsored post."
Seeing that Francesca has 750,000 followers we can assume she charges somewhere in between $2700-$17,500 per post.
Francesca didn't get to those numbers with good looks alone. Instagram marketing is a systematic process that if mastered yields great rewards. She doesn't just take provocative photos. Francesca is consistently engaging her base. She identifies what her followers resonate with and she executes on those desires. Much like a company, Francesca has to build her brand. If Coca-Cola doesn't put out a red logo on soda bottles, customers are engaged less and they lose money. It's the same concept. A very good source to learn how to engage users is life guru Gary Vaynerchuk. He espouses the belief that marketers on social media should not only engage their own base but also actively seek out other marketers. At the end of the day, marketing is all about growth and that means getting the message out there by any means possible.
Additionally, models like Francesca have to toe the line of keeping their users engaged but also have to identify what is brand appropriate for future business connections. Brand relationships are the Instagram model's Holy Grail. A successful model will keep a mind for content that not only applies to their own market but also their partner's markets. For example, if a model is partnered with a cosmetics brand, posts that focus more on a model's appearance especially facial would be applicable. Moreover, posts that relate to ancillary markets such as fashion can correlate to cosmetics and are also applicable.
In essence there are really three steps a model must take to make a living.
First, they have to absolutely grind to build their base. This can be done through regular output of quality content as well as marketing and building relationships with other people in their market.
Second, a model has to find a way to monetize their income. This can be accomplished by either distributing their own goods/services or by finding business partners to freelance for. Many marketing sections of major corporations welcome offers by recognized influencers to promote their products. So it is simply a matter of reaching out to applicable brands and building relations.
Third, an influencer has to maintain their followers and business relationships. If a model becomes lazy and already has a lot of followers, it may not matter to businesses. Active users that interact with each post is key and therefore maintaining relevance is crucial. Keep in mind, if a model is partnered with a business it could also be unprofessional to appear inactive.
Fans have to respect Francesca for building her brand. Not only, does she market herself on Instagram, but she was smart enough to land a role on a Netflix reality series. Since then, her brand has skyrocketed. It's worth mentioning that the show's cash prize was $100,000 and Francesca seemed to act with little regard for the money. Basically, hate her or love her, fans should be more focused on copying her because she's rich.
Source: Elise Darma
On Too Hot To Handle, Francesca Farago shared that she had 310K Instagram followers and that she's transformed that loyal following into a profitable career. Now, less than a week after Netflix released the the show, she has exceeded 1 million followers. While Francesca was killing it on her own pre-reality TV, there's no doubt that there are a lot more eyes on her Instagram these days. Many people are looking through her photos and comments, hoping to find clues about her relationship status with co-star Harry Jowsey. Well, it's time to start sifting through those likes because 99.9% of the pictures on her page are solo shots.
Still, there is someone who does appear here and there to help Francesca push her sponsored content. While Francesca has virtually no human beings in her photo, she does have her adorable dog with her in a few snaps, while she promotes matching loungewear sets and electric toothbrushes.
Francesca adopted her Pomeranian Romeo Jonathan Webb aka Romii in October 2019, which was confirmed in an Instagram post on his page. Yes, this fur baby is following in mom's footsteps with a popular Instagram account of his own. His Instagram bio claims that he has been "causing trouble since 09/2019," which is most likely when he was born. It's still unclear how Romii acquired the last name "Webb" though. His account includes lots of photos with Francesca (obviously), some hang outs with other dogs, and some dress-up sessions in some cute dog outfits. Check out the post of her and Romeo below:
That's pretty standard stuff for any pet Instagram account, but there's something else that's pretty interesting about Romii's page- the comments section. Harry comments on almost all of Romii's posts. Could that mean that they've met in person when Harry was visiting Francesca, perhaps? Could Romii's Instagram be the confirmation that the Too Hot to Handle stars are still together? For the record, Romeo also follows Haley Cureton, Francesca's closest friend in the cast, who she kissed to intentionally break the game's rules to get back at the other cast members.
Too Hot to Handle has been released for less than a week and fans are already dying to know what's going on with the cast members post-show. Any new content is very-much welcomed. While Francesca, Harry and the rest of the cast have remained mum on their post-show lives, the dog isn't under contract with Netflix. So, maybe, some solid evidence will emerge in Romeo's Instagram comments. Or maybe he will just start endorsing some matching sweat sets for puppies. Either way, it's some intriguing content.
Netflix's high-stakes crime thriller series Money Heist (known as La Casa de Papel in its native Spain) follows a group of robbers who all use the names of cities. Over the course of four seasons and two ambitious heists, the masked thieves' real names and backstories have been revealed one by one, from the hotheaded Tokyo to criminal mastermind, the Professor.
Created by Álex Pina, Money Heist originally ran on Antena 3 in Spain, where it started with a strong viewership that steadily declined over the course of season 1. After being added to Netflix's library (with season 1 split into two parts) the series experienced a massive surge in popularity, attracting a worldwide audience of fans. Money Heist was renewed for two more seasons by Netflix, with a bigger budget and a new target for the gang: the Bank of Spain in Madrid.
After several robbers were killed off during season 1, the Professor brought on new talent in Money Heist season 3, including Berlin's close friend Palermo, outside operator Marseille, and expert welder Bogotá. While details of some of the gang members' past lives have yet to be revealed, here's what we know about the people behind the Dalí masks - including their real names.
The outwardly nerdy and socially awkward Professor (Álvaro Morte) is the last person anyone would suspect of masterminding a heist. Sergio also went by the pseudonym Salva Martín in Money Heist season 1, when he was trying to get close to the lead heist negotiator, Raquel Murillo. Afflicted with illness, Sergio spent most of his childhood in a hospital bed. His mother died of a degenerative disease called Helmer's myopathy, and his father was killed during an attempted bank robbery. Sergio then spent the rest of his life perfecting a plan for the perfect heist that his father had dreamed up: laying siege to the Royal Mint and printing his own money, so that technically he would be stealing from no one and harming no one.
An incurable thrillseeker, Tokyo (Úrsula Corberó) suffered a tragic loss of the love of her life when he was shot dead during their robbery of an armored truck. Little is known about her childhood. Her mother took part in a sting operation in the hopes that she would be brought in unscathed by the police, but the Professor intervened, telling Tokyo that the cops planned to shoot her on sight. Tokyo's mother died during the preparation for the Royal Mint heist. Hotheaded and daring, Tokyo has a tendency to be a ticking time bomb during robberies.
A suave jewel thief, it's revealed at the end of Money Heist season 2 that Berlin (Pedro Alonso) is actually the Professor's older brother. Like their mother, he suffers from Helmer's myopathy. He uses drugs to control the pain and tremors, but the disease has left him with merely three years left to live. Instead of despairing at his fate, Berlin chooses to live like a man with nothing to lose, chasing thrills and riches. He has been married five times, with his fifth wife being a thief called Tatiana (Diana Gómez).
A former drug dealer and expert forger, Nairobi (Alba Flores) lost custody of her son, Axel, when he was three years old. After Nairobi left him alone for a few minutes to go and collect some pills, Axel went onto the balcony to call for her. The police were called and Nairobi's stash was discovered, leading to her being sent to prison and Axel being put into the foster system. In Money Heist season 1 Nairobi's plan is to get rich and then take Axel back, but she later accepts that he's better off in his new home and sets her sights on becoming a mother for a second time, so that she can do things right.
The youngest member of the team, Rio (Miguel Herrán) was still a teenager during the Royal Mint heist. He's a skilled hacker who got started in the world of crime committing cyber attacks, and was recruited by the Professor for his talent with computers. Rio comes from a loving family, and his parents believed he was simply playing video games up in his room, unaware of what he was really doing. After joining the gang, Rio falls in love with Tokyo and the two begin a relationship - even though it breaks the Professor's first rule.
A veteran robber, Moscow (Paco Tous) spent much of his life in and out of prison. His main talent is for digging through walls, so the Professor recruits him to be in charge of digging the tunnel out of the Royal Mint. Moscow's main priority in life is his son, Denver, and he got both of them involved in the heist after Denver lost a valuable stash of pills, putting him at risk of being maimed or worse by his drug suppliers. In Money Heist season 2 it's revealed that, after repeated attempts to get Denver's mother off drugs by putting her in rehab clinics, Moscow took her to the spot where she usually bought heroin and abandoned her there. Though he went back to search for her, she was never seen again.
Denver (Jaime Lorente) had a rough start in life, born to a drug-addicted mother and a criminal father. He was told by Moscow that his mother had abandoned them, and as a result was always very close to his father. Denver spent most of his childhood getting into fights with anyone who tried to mess with him, and as he entered adulthood he soon fell into the same criminal lifestyle as his parents. He was arrested on numerous occasions for fighting and drug charges before he got in over his head by losing the stash of pills. Denver was brought into the Royal Mint heist at Moscow's request, as an exception to the Professor's rule against personal attachments.
Though he's often affectionately called a "teddy bear," Helsinki (Darko Perić) has a dark past that's little spoken about. Born in Serbia, he was a soldier in the Yugoslav Wars and has been described as a war criminal. Following his time in the army, Helsinki turned to a life of crime along with other members of his family, and was recruited by the Professor for his combat skills. Helsinki is openly gay and had a relationship with Palermo during the preparation for the Bank of Spain heist, but his closest bond is his friendship with Nairobi.
Helsinki's cousin, Oslo (Roberto Garcia Ruiz), was born in Belgrade, Serbia, and fought alongside his cousin in the wars. Afterwards the two of them continued together in a life of crime alongside several other accomplices and relatives. Oslo and Helsinki are very close, but Oslo's knowledge of English appears to be limited, meaning that Helsinki usually ends up speaking for the both of them.
Named after Stockholm Syndrome, which some characters speculated that she may be suffering from, Stockholm (Esther Acebo) was the secretary and secret lover of the Royal Mint's director, Arturo Román (Enrique Arce), and became pregnant with his child. During the first heist she attempted to smuggle a phone for Arturo and was caught. Berlin ordered Denver to kill her, but he was unable to do so, and he instead shot her in the leg to make it look like she'd been killed. Stockholm eventually became a collaborator in the Royal Mint heist and escaped with the rest of the gang. Afterwards, she and Denver got married and raised a son together, called Cincinnati.
Like Stockholm, Lisbon (Itziar Ituño) didn't start out on the robbers' side of the fence. She was the inspector who led the negotiations on the Royal Mint heist, but ultimately fell in love with the Professor and started a new life with him, joining the Bank of Spain heist as his accomplice on the outside. Lisbon had escaped an abusive marriage to her husband, Alberto (Miquel García Borda), a leading forensic examiner with the police who later began a relationship with Lisbon's sister. At that point she reported him for the abuse and got a restraining order against him, but few on the police force believed her. Lisbon lives with her mother, Mariví (Kiti Mánver), and her young daughter, Paula (Naia Guz).
Born in Buenos Aires, Argentina, Palermo (Rodrigo de la Serna) masterminded the plan for the Bank of Spain heist alongside Berlin. A heated exchange with Gandía (José Manuel Poga) reveals that the heist is personal for Palermo, as much of the Spanish reserves of gold were stolen from South America. Palermo was hopelessly in love with Berlin, who considered him a soulmate but declined to enter a romantic relationship with him, saying that he loved women too much and did not want to spoil their friendship.
Recruited for the Bank of Spain heist due to his expertise in metallurgy, Bogotá (Hovik Keuchkerian) has apparently had an active love life. He has seven children with different woman all around the world and keeps photos of them with him, but only visits them roughly once every six months. He has a history with Berlin and Palermo, and met the Professor and Marseille at Berlin's fifth wedding. He develops strong feelings for Nairobi during the preparation for the Bank of Spain heist, which are initially not reciprocated.
Often mistaken for a mute because he likes to keep quiet, Marseille (Luka Peroš) is a cool-headed operator who is recruited for the Bank of Spain heist, working on the outside to manage communications between the Professor and the police. Marseille is a former soldier whose closest companion was a pet dog that stayed by his side throughout the war. After the war ended Marseille began to regularly drown his sorrows in a bar, with his dog waiting faithfully outside - until one day it was killed by local children playing at war. Marseille refuses to harm animals, to the extent that he will not even practice surgery on a pig carcass.
- Julia a.k.a Manila (Belén Cuesta) - The daughter of one of Moscow's old prison buddies, Manila plays the part of a hostage in the Bank of Spain heist. She and Denver committed robberies together back when she was still going by the name Juanito, and her return as a transgender woman comes as a surprise to Moscow and Denver.
- Matías (Ahikar Azcona) - One of Bogotá's contacts brought onto the Bank of Spain heist to aid in melting the gold, Matías ends up holding a gun and guarding the hostages - neither of which he is very good at.
- Benjamín (Ramón Agirre) - Manila's father and an expert miner who worked with Moscow and ended up in prison with him as well. Benjamín joins the Bank of Spain heist on the outside, helping the Professor to execute the Paris plan.
- Sofía - A ferret.